Here at Rework’d, we just don’t campaign for Black Friday. In fact, we’re introducing new programs to help you campaign all year-round. Today, we will unveil our campaign schedule for 2024, so you can be prepared to schedule your campaign planning sessions.
Who are campaign planning sessions for?
Before we dive into the campaign schedule, let’s discuss who these sessions are made for. Campaign planning (in general) is for anyone who wants to market their business to their target audience. However, if you have a budding business that doesn’t yet have a consistent sales history, struggles with brand identity, and/or doesn’t already consistently market their business then our process may be overwhelming.
Our campaign planning sessions are fast pace and require a significant time and financial commitment. That makes them better suited for brands with fully developed product lines, clear brand guidelines, and an active buying audience.
When is the best time to book?
For maximum preparedness we suggest scheduling campaign planning sessions 3-4 months in advance. In high volume times like holiday season or seasonal changes prepare to dedicate at least 5-6 months to properly prepare depending on the size of your campaign.
2024 Schedule
To maximize your campaign's impact, it's crucial to align your marketing efforts with popular e-commerce periods. We’ve curated e-commerce campaign periods throughout the year, along with their respective planning and execution timelines. By strategically planning your campaigns according to these popular e-commerce periods and booking your campaign planning sessions well in advance, you'll be better prepared to harness the full potential of each marketing opportunity.
If you want the printable version(s) to this calendar feel free to text me here and I’ll send it to you. Click here to opt-in.
|
Campaign Period |
Quarter |
Major Holidays & Events |
Recommended Planning Period |
|
Jan - March |
Q1 |
New Year’s Day - Jan 1 Valentine’s Day - Feb 14 Super Bowl Sunday - Feb 13 Black History Month - All Month Women’s Day - March 8th Ramadan Starts - March 11 St. Patrick’s Day - March 17 Easter - March 31 Spring Break - Varies March Dates |
October - December |
|
April - June |
Q2 |
Cinco de Mayo - May 5 Mother’s Day - May 12 Memorial Day - May 27 Pride Month- June Father’s Day - June 16 Juneteenth - June 19 Summer Break - Varies |
December - February |
|
July - September |
Q3 |
4th of July - July 4 Back to School - August Labor Day - Sept 2 9/11 - Sept 11 |
March -May |
|
October - December |
Q4 |
Indigenous People Day - Oct 14 Halloween - Oct 31 Day of the Dead - Nov 2 Election Day - Nov 5 Thanksgiving - Nov 28 Black Friday - Nov 29 Christmas Eve - Dec 24 Christmas Day - Dec 25 Kanukkah & Kwanzaa - Dec 26 New Year’s Eve - Dec 31 |
June - October |
|
Seasonal Periods for Fashion and Beauty Brands |
||
|
Season |
Campaign Period |
Planning Period |
|
Winter |
October-December |
June-September |
|
Spring |
January - March |
October-December |
|
Summer |
April - July |
January - March |
|
Fall |
August - September |
April - July |
Major Media and Entertainment Events
Dates are tentative for 2023 - 2024
|
Event |
Date |
|
8th annual Critics Choice Documentary Awards |
Nov 12, 2023 |
|
6th annual Celebration of Black Cinema & Television |
Dec 4, 2023 |
|
Announcement of nominations for the 81st Annual Golden Globe Awards, 5am PST |
Dec 11, 2023 |
|
AFI Awards honoree gala |
Jan 5, 2024 |
|
The BAFTA Tea Party in Los Angeles |
Jan 6, 2024 |
|
81st annual Golden Globes |
Jan 7, 2024 |
|
SAG nominations announced |
Jan 10, 2024 |
|
Critics Choice Awards |
Jan 14, 2024 |
|
The 75th Emmy Awards |
Jan 15, 2024 |
|
Oscar nominations released |
Jan 23, 2024 |
|
Oscars Nominees Luncheon |
Feb 12, 2024 |
|
London Fashion Week |
Feb 16-20, 2024 |
|
2024 BAFTA Film Awards |
Feb 18, 2024 |
|
2024 People's Choice Awards |
Feb 18, 2024 |
|
Bronner Bro’s Convention |
Feb 24 -26, 2024 |
|
Paris Fashion Week |
Feb 26- March 5, 2024 |
|
Teen Choice Awards |
March 9, 2024 |
|
96th Oscars |
March 10, 2024 |
|
Rolling Loud Festival |
March 15 - 17, 2024 |
|
Coachella |
April 12-14, 2024 |
|
BET Awards |
June 30, 2024 |
|
Essence Fest |
July 4 - July 8, 2024 |
|
Mtv VMA’s |
September 8, 2024 |
|
NYFW 2024 |
September 13-15 2024 |
