This brand kit helps me when I need to reference my brand colors and fonts. Instead of having to color match or look for the hex codes and check the last fonts used. Just has it in one spot and saves a couple steps. Also handy for saving as a picture so I can use it as a color match on sites that may not have a place to enter a hex code. I see how this could help if I need to send to anyone I work with to stay in tune with my branding as well. Very handy, love it.