Book your black friday campaign planning session until August 31, 2023.
Normally, I wouldn't suggest being a follower but all bets are off for Black Friday. During the sale season, it's critical for eCommerce businesses to stay on top of the latest marketing trends to maximize their sales. With Black Friday 2023 just around the corner, it's time to start thinking about the marketing strategies that will help you get your audience's attention. In this blog post, we'll cover some of the top Black Friday marketing trends for 2023.
Social Media Marketing
Social media marketing is one of the most effective ways to reach your target audience on Black Friday. Start by creating a comprehensive social media plan that includes posts, stories, and ads. Use social media to build anticipation for your Black Friday deals, and make sure to include eye-catching visuals and compelling sale's copy. Consider partnering with influencers to reach a wider audience.
When creating content for social media, don't just follow trending sounds or rely on low value content. Push the envelope with transitions, humor, or other creative ideas that put you above the competition.
Live Streaming
Live streaming is becoming increasingly popular on social media platforms, and it's an effective way to engage with your audience and showcase your products. Consider hosting a live stream or multiple streams during your Black Friday sales period showcase your deals and answer questions from your customers.
For small business, this is an extremely effective tool to connect directly with your audience but there's also a lot of fear some entrepreneurs have about appearing on camera. This doesn't mean you can't still utilize this method for your business. If you're fearful of being on live yourself, consider employing a brand ambassador, using your staff members or collaborating with an influencer to go live about your business on their page.
Pictured: Yummy Extensions Live Broadcast
Email Marketing
Email marketing is an essential part of any Black Friday campaign, and it's critical to start early to build anticipation and stay top-of-mind with your customers. Create a comprehensive email marketing plan that includes teaser emails, exclusive deals, and follow-up emails. Make sure your emails are mobile-friendly and include clear calls-to-action.
Additionally, Black Friday is a great time to start building your list. Be sure to craft offers or lead magnets that give your customers early access to product exclusives or just regular updates on what will be on sale.
Text Message Marketing
Text message marketing is becoming increasingly popular, and it's an effective way to reach your customers on Black Friday. Consider sending out text messages with exclusive deals and promotions. Make sure your messages are personalized, relevant to your customers, and include clear calls-to-action.
In conclusion, Black Friday 2023 presents a massive opportunity for eCommerce businesses to drive sales and generate revenue. By staying on top of the latest marketing trends, including social media marketing, live streaming, email marketing, and text message marketing, you can maximize your sales and stand out from the competition. Remember, the key to a successful Black Friday campaign is to plan early and execute your plan flawlessly.
